With over 10 years of digital marketing experience working at a music venue, a management and publishing company, and a music label, one thing has always run true: Your business needs to make social media content to stay in the game.

Lorena Garcia Waheibi began working in social media when photos were the main source of entertainment. She saw the evolution of video-first content happen in real time and adapted to understand how to play this new game. The thing is, it takes time and a team to get it done right.

Lorena has helped many different types of artists develop their content strategy throughout the years and found that video was the strongest way to grow a dedicated audience. Also, to make it happen, having someone on the ground dedicated to capturing and editing the content was the only way it would get done properly. 

This is why Lorena established her business LGW Creative that focuses on being an extension of music and business marketing teams that understand why it is so important to invest in a strong video strategy within marketing plans. 

If this is also you, LGW Creative wants to work for you.